{"id":127,"date":"2016-03-29T08:01:19","date_gmt":"2016-03-29T16:01:19","guid":{"rendered":"http:\/\/go.cars\/blog\/?p=127"},"modified":"2020-02-14T23:55:42","modified_gmt":"2020-02-15T07:55:42","slug":"nadacasestudy","status":"publish","type":"post","link":"https:\/\/go.cars\/blog\/nadacasestudy\/","title":{"rendered":"Case Study Proves .Cars Domains Increase SEO ahead of Official NADA Sponsorship"},"content":{"rendered":"

Adoption of .Cars\/.Car\/.Auto domains has grown tremendously since launching in January. From Apple.Car to Zero.Auto, automotive businesses – as well as industry newcomers – have begun securing industry-specific domains to expand their online presence and enhance their digital marketing. With over 70% of manufacturers and many dealer groups already onboard, such as Porsche.Cars<\/a>, Geely.Auto, Serra.Auto, and DCD.Auto<\/a>, .Cars\/.Car\/.Auto has received international attention by news outlets like Jalopnik<\/a>, Business Insider<\/a>, Auto Remarketing<\/a>, Driving Sales News, and The Banks Report<\/a>.<\/p>\n

Domains registrations haven\u2019t been limited to just brand names, however. For example, BMW not only secured BMW.Cars, BMW.Car, and BMW.Auto, but the manufacturer also registered valuable keywords like Connected.Car and Hybrid.Cars. Google registered SelfDriving.Cars, and My.Car, and X.Auto, among many other domains. Brilliance Auto, a New Jersey-based dealership, rebranded to Brilliance.Auto, while also acquiring Insure.Cars, Safe.Car, and Shop.Auto. Why are businesses building out these automotive domains and investing in the future of automotive marketing? Sammy Quraan, GM of Brilliance Auto, explains:<\/p>\n

“My new website already ranks #1 on Google for search terms that matter to us: ‘brilliance auto,’ ‘brilliantly certified,’ and \u2018brilliance NJ.’<\/em><\/p>\n

\"brilliance\"<\/p>\n

Brilliance.Auto (previously BrilianceAuto.com)<\/em><\/p>\n

The Internet is such a huge and global place \u2013 it seems obvious that it will continue to segment into different ‘neighborhoods’ so consumers can easily find you. And, as third-party leads continue to decline, I really believe ‘search’ is going to be the only way people are going to find our dealership in the future \u2013 likely from their smartphone. I want to be sure I\u2019m easy to find.”<\/em><\/p>\n

There\u2019s evidence to support Quraan. In early March, GlobeRunner<\/a>, and independent SEO expert, published a 29-page case study<\/a> analyzing a luxury dealership\u2019s switch from STLMotorcars.com to STL.Cars<\/a>. Results from the independent research included:<\/p>\n