To uncover how these new automotive domains enhance branding and understand why they have become the go-to domain ending for rising automotive industry stars, we\u2019ll look at six leading startups who have branded on .Cars, .Car, and .Auto domains for their businesses.<\/p>\n
Voyage.Auto<\/h3>\n
Self driving cars are here, but you might not know that seniors are among the first to get to use the technology thanks to Voyage.Auto<\/a>. The company\u2019s self-driving cars help residents of senior living communities in Florida and California get around using their fully autonomous cars. <\/p>\n Voyage.Auto<\/a> has already raised $52 million in total funding<\/a> from industry veterans like Franklin Templeton, Chevron, and Land Rover. Thanks to their .Auto domain, Voyage was able to get the exact name of their company and establish their online presence with a domain extension that announces their industry.<\/p>\n Originally operating as Renovo Motors, this startup switched to Renovo.Auto<\/a> after making the pivot from electric car design to self-driving technology. Renovo\u2019s mission is to create safer autonomous cars by developing a self-driving AI that can read passenger and pedestrian facial expressions, as well as monitor and react to driver actions. <\/p>\n Since receiving $10 million funding from Verizon, bringing their total funding to $14.5 million, Renovo has partnered with other startups, including Voyage.Auto<\/a>, to help grow and develop their AI program. This pairing of fellow .Auto adopters at the top of their industry serves as yet another sign of how ubiquitous the domain extension has become. Renovo.Auto<\/a> ranks as the first overall search engine result for the search term \u201crenovo auto,\u201d putting Renovo\u2019s branded domain front and center for interested partners looking to find them online.<\/p>\n Chinese self-driving tech startup Apollo.Auto is making the dream of autonomous public transportation, taxis, and even valet parking a reality thanks to their open platform solution. The company was launched by tech giant Baidu and plans to mass-produce vehicles with their tech inside and even partnered with Walmart to test grocery deliveries using the software.<\/p>\n Apollo have quickly established themselves as a rising star to watch in the self-driving space. In using a global .Auto domain<\/a> over a region-specific TLD they are able to connect with customers worldwide.<\/p>\n As increasing amounts of tech become standard in new vehicles, the risk of connected car hacking has risen. Upstream.Auto<\/a> provides a solution for this problem with their cloud-based cybersecurity service specifically made for smart cars. Upstream.Auto<\/a>\u2019s platform folds in AI learning, big data, and the support of $30 million in funding<\/a> to create a comprehensive security solution for connected cars.<\/p>\n Upstream works in both the security and automotive industries, and their .Auto domain helps them clearly establish to potential customers and partners which industry is their main focus.<\/p>\n Regular Shark Tank viewers may recognize this car-sharing service as they secured a $500,000 funding offer from investor Kevin O\u2019Leary, who is one of the sharks on the popular tv show. The Santa Monica-based company\u2019s platform provides electric vehicles that are free to drive thanks to the rooftop advertising boards on each Waive Car. That means the cars can be used by anyone and advertisers cover the cost. Since appearing on Shark Tank, Waive Car has expanded their presence in Los Angeles with 19 new vehicles and have also branched out to serve customers in New York City.<\/p>\n The branding benefit of Waive.Car<\/a>\u2019s domain is seen each time a Waive Car rolls by, as their exact match branded domain not only alerts potential customers of the service, but points them right to the website where they can get the info they need to start using it.<\/p>\n Electric vehicles present some of the most exciting possibilities in the automotive industry, but they can also be used to repurpose non-automotive designs and make innovative new tools. Ree.Auto<\/a> used the mechanics of a skateboard design<\/a> to create their electronic cargo mover, along with adding some unique next-gen features like putting individual hand motors in each wheel to allow for precision steering.<\/p>\n![\"voyage.auto](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/voyage-auto.png\")
<\/a><\/p>\nRenovo.Auto<\/h3>\n
![\"Renovo.Auto](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/aiPod-branded_RenovoAWare-powered-vehicles.png\")
<\/a><\/p>\nApollo.Auto<\/h3>\n
![\"Apollo.auto](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/apolloauto.png\")
<\/p>\nUpstream.Auto<\/h3>\n
![\"Upstream.Auto](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/upstreamauto.png\")
<\/a><\/p>\nWaive.Car<\/h3>\n
![\"Waive](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/waivecar.jpg\")
<\/a><\/p>\nRee.Auto<\/h3>\n
![\"ree.auto](\"https:\/\/go.cars\/blog\/wp-content\/uploads\/2019\/12\/reeauto.png\")
<\/a><\/p>\n