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One of the top luxury dealerships in the US now uses a .Cars domain.

St. Louis Motorcars is a St. Louis-based factory authorized new car dealership for luxury brands such as Bentley, Rolls-Royce, Lamborghini, Bugatti, and Aston Martin. As a premium brand offering some of the most sought-after cars in the world, St. Louis Motorcars wanted a new web address that reflected its position in the marketplace.

Registered in 2012, St. Louis Motorcars previously used STLmotorcars.com for their website. As an early adopter, the dealership upgraded their domain and is now positioned to be THE automotive authority in St. Louis by using STL.Cars.

Effective Marketing

Short, mobile-friendly domains are a vital component of effective marketing campaigns. Domains are a powerful branding tool for every industry, but for dealerships in particular, it’s crucial that they stay at the top of their customers’ minds. Doubling as a call-to-action, a dealership’s domain should be concise, memorable, and ideally include its location. STL.Cars achieved this perfectly.

Graham Hill, Dealer Principal at St. Louis Motorcars, clearly agreed:

“I can’t think of a better or clearer domain name for my dealership than STL.Cars. It’s short, memorable and relevant to my business, geography, and industry… Buying the .com version of STL would have cost hundreds of thousands of dollars and STL.Cars works exactly the same way but looks better in advertising. I got a better looking name for less money and used the savings over securing the .Cars equivalent, to market my new website on duPont REGISTRY.”

Search Engine Ranking

In today’s connected world, dealerships know that most of their customers start their car search online. That’s why it’s more important than ever that businesses rank at the top of Google and other search engines. In fact, it’s very common for dealerships to spend tens of thousands of dollars per month on online advertising to increase the likelihood of potential buyers seeing their URL.

Fortunately for STL.Cars, their business already ranks #1 in Google for “St. Louis Motorcars.” But what about generic terms? STL.Cars is also a top organic result for valuable search terms like “St. Louis Bugatti,” “STL exotics,” and “St. Louis luxury cars.”

Making the Move

For dealerships interested in rebranding to a new .Cars / .Car / .Auto domain, our white-glove team offers a complimentary service to migrate their existing websites. This can be done in a matter of days, and we will ensure that SEO, page ranking, and emails are all preserved.

“The transition from STLMotorcars.com to STL.Cars by the Cars Registry white-glove team was extremely simple, and I was also able to maintain my search engine ranking, SEO, and emails in the process,” reported Mr. Hill.

We are thrilled to already have an industry-leading dealership rebrand to a .Cars / .Car / .Auto domain and promoting it on a global level. Remember to check back on the Go.Cars blog later this week to learn about another industry leader who is using one of our new domains.

Secure your .Cars / .Car / .Auto domains now by searching for your dealership name at the link below or contacting us.